WHY?

We have done enough talking on diversity and the lack of representation of South Asians in the Media / creatives spaces, this is the place where we show up and DO IT!

However, for us to progress and break free from cultural ‘norms’, education starts at home between the parents of the Millennial’s and Generation Z and the wider communities.

The pressures that are put upon South Asian women and the expectations of where they are placed in the family home can often feel limiting. A ring on our finger isn’t our sole accomplishment and the person who puts a ring on our finger shouldn’t be the one that navigates your journey.

This is a celebration of women who are taking control and being the captain of their own ship.